Quick CH comparison. Fees, availability, and who each suits.

True Wealth vs Selma (2025)

	True Wealth	Selma
Availability	CH residents	CH residents
Fees	from ~0.25–0.50% p.a. (tiered)	~0.68% p.a. package (indicative)
Investing style	ETF portfolios, rules-based	ETF portfolios, automated plan
Extras	Tax-efficient rebalancing; goal tools	Simple setup; clear goal tracking
Best for	Cost-sensitive DIY-leaning users	Hands-off beginners wanting guidance

Verdict

Pick True Wealth if you want lower headline fees and are comfortable with a more DIY feel.

Pick Selma if you value guided onboarding and a packaged, very simple experience.

Last updated: September 2025. Disclosure: Some links may earn us a commission at no extra cost to you.